Why Marketing Service Subscriptions Work Better than Project-Based Marketing

Marketing has changed, grown, and taken on many shapes over the years. Despite the many changes, the end goal of marketing has always been to drive conversion, ultimately driving revenue. Many businesses have long understood the importance of marketing for their long-term growth. However, what most fail to realize is that the choice of how…

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Why You Need to Move to Middle of the Funnel Marketing

Middle-of-the-funnel marketing is more critical now than ever, primarily since businesses across the globe are experiencing, or preparing for, a recession. MOF marketing begins your relationship with your prospect or potential client. Essentially, the more data you have about your constomer, the easier it is to influence decisions and solve pain points. The Launchpad thoroughly…

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The Launchpad Announces CEO Tonya Turrell Named Orlando’s 2022 Women of the Year

Orlando, FL Release: 3 May, 2022. For immediate release. The Launchpad, a B2B technology marketing firm based in Altamonte Springs, Florida, announced today that Chief Executive Officer Tonya Turrell has been named one of Orlando’s 2022 Women of the Year by Orlando magazine. The program identifies 24 women who are making a positive impact in…

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